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The best-selling meat in Brazil

Friboi is present in thousands of Brazilian homes, and the high quality standards of the brand’s products are recognized internationally.

About Friboi

Brands

Quality products for your family’s table. The best meats for barbecues, everyday meals, and special occasions.

 
Our brands

The best meat shopping experience

A customized program for supermarkets, retail, and wholesale. Guaranteed origin, selection of the best cuts, and all the care of master butchers.

Our Programs

See also:

Your calculator for the
perfect barbecue.

Calculate the ideal amount of food and drinks based on the number of people and the preferences of your guests.

Barbecue-o-meter
1950 to 1970
The beginning
José Batista Sobrinho begins operations at a small plant with a processing capacity of five head of cattle per day, in the city of Anápolis, Goiás, in the Central-West region of Brazil.
Time Line
Friboi
70 years of history
Friboi is a market leader in Brazil and has a history spanning over seven decades. With a presence in more than 150 countries, Friboi has production facilities throughout Brazil, producing one of the most complete product portfolios in the sector.
Time Line
1980 to 2000
The expansion
To increase production capacity, the company acquired units in Goiás and São Paulo, began exporting meat to other countries, and created quality control and technical training programs for its employees throughout Brazil.
Time Line
2010 to 2023
Leadership and recognition
Over the past few decades, Friboi has consolidated its leadership in the beef market, launched its brands in over 100 countries, and earned public recognition as the most remembered meat brand in Brazil.
Time Line

Sustainability

At Friboi, we are striving to set the food industry standard for producing food profitably and sustainably for a growing population. This means strengthening the sustainable performance and resilience not only of our own operations, but also contributing to the sustainability of the supply chain as a whole, while helping our customers achieve their sustainability goals.

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